An approach to Millennials’s identity wroten by one of them.
Who never heard about Millennials?
If you are reading this you are probably one of the Millennials. The generation more misunderstood by brands and the generation recognized for breaking the of buying behaviour rules.
Even if you are here with the aim of rediscovering yourself as a proud member of the generation of the millennium or you are just attracted by the possibility of knowing more about the point without being shown the back door. This is your place.
Millennials live connected, informed, trained and of course, overqualified. They don’t trust on traditional media and replace it with Internet as a source of news, leisure and expending. It seems that in this new dimension can happen whatever.
Millennials promote the shared economy and declare themselves animal lovers, experimented on culture, sports and healthy diet. Moreover, they specially look for a brilliant career above any relation. Careers related with an open door of new possibilities created by themselves.
Definitely, this would be the definition of the demographic group. But alert! Here comes the drama.
After reading several studies with the aim of setting a limit date of birth for the Millennials, we discovered an orphanhood in terms of generational membership.
Digiday UK talked about millennial as people between 18 and 34 years old. Forbes did it as if they were between 20 and 35. Nielsen determined them to be between 18 and 36, and to continue exemplifying the caos, Goldman Sachs did it between 17 and 37.
Who is now the cool one that get tattooed the world “millennial”?
Don’t worry, the “you can’t sit with us” only happens in the teen comedy film Mean Girls. More than a date of birth, it’s a lifestyle. Smartphone on hand and come on. Reconfigure the new structure of the world. Life goes on!