FEATURED IN TECHCRUNCH NEWS – ADICTIK
Adictik Lets You Create Ads For Your Favourite Brands
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“In a world where products are increasingly bought or worn like a badge of honour — Android versus iPhone, anyone? — it could be said that you are what you advertise. One startup hoping to cash in on the steadfastness of brand loyalty is Barcelona-based Adictik. We realized that we can solve two problems in one app,” says Adictik co-founder Laura Santolaria. “In one hand, users increasingly generate more and more brand-related content, yet brands fail to appreciate the significance of their fans. In the other hand, brands are trying to connect with their target audience through an infinite number of channels (…) Or perhaps the ‘Instagram for brands’ with its focus on photo creating and sharing (…) With Adictik we created an app that turns your photos into ads where you are the star and brands can use them for their brand content and reward the fans’ generated content,” adds Santolaria. (…) “Brands can create ephemeral logos,” she says, such as one made available during TechCrunch Disrupt, for example. Meanwhile, another path to monetisation being considered is through “segmented” push motivations. “An example could be: Aloha Steve, have you already drunk your Ristretto today? We’d love to see your Nespresso moment,” says Santolaria, disclosing that the startup is currently working on several deals based on this idea. There is actually something that has not changed since the last time this post: “Our vision is that Adictik becomes the world’s largest ad agency, without advertising agents.”
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